E-Info - Info Boutique

Info Boutique can assist you with all forms of e-information.

These include:

Websites
E-newsletters
E-commerce
Email marketing campaigns
Blogs
Forums
E-books
Extranets
Intranets

We can always assist - whether a client wishes us to coordinate a website, give direction as to which vendor would offer a cost effective email marketing function or just to add content to a website.

Technology has given businesses and organisations the means to publish more quickly than its printing counterpart and has given the means for anyone to become a publisher. Even though there are different ‘rules' when writing content that is to be read from screens, our main objective is still the same - to communicate an idea with others.

When writing e-copy we keep in mind at all times the reader - your client.
Who is the reader? Will they want to read this? What value is being created? Where or what do they do now? If copy is written with these issues in mind, the visitors to your website will feel comfortable, confident and assured of the authenticity of the information that you are communicating, your product range, features, availability, company background etc.

Info Boutique outsources to professional and reliable contractors all the required services that are not our main focus. We prefer to concentrate our time directly on our clients and their bigger picture, thus offering a holistic approach.

A cornerstone to our e-publishing work is that we give your visitors the ability to obtain the content they need as quickly and as easily as possible, through consistent presentation.

We do this by:

Creating and adapting content that caters for a target audience
Search engine optimisation through the creation of metadata, linking the metadata to the website text
Navigation designed for the reader
Layout of content that flows and is easily readable